backstory
Karlatornet, the tallest building in the Nordics, is a landmark of Gothenburg and part of a visitor experience expected to attract around 400 000 tourists annually.
case
This case aims to create a clear and visually appealing symbol or illustration. The design should be flexible, scalable and work across both print and digital platforms, including souvenirs and merchandise, marketing materials and social media.
I created two illustrations with a minimalist and abstract visual style, designed to work across a wide range of products and contexts – from interior design and fashion to lifestyle branding.
team and tools
Johanna Lansenfeldt
Tools: Illustrator, Canva, After effects and AI (mockups)
backstory
Karlatornet, the tallest building in the Nordics, is a landmark of Gothenburg and part of a visitor experience expected to attract around 400 000 tourists annually.
case
This case aims to create a clear and visually appealing symbol or illustration. The design should be flexible, scalable and work across both print and digital platforms, including souvenirs and merchandise, marketing materials and social media.
I created two illustrations with a minimalist and abstract visual style, designed to work across a wide range of products and contexts – from interior design and fashion to lifestyle branding.
team and tools
Johanna Lansenfeldt
Tools: Illustrator, Canva, After effects and AI (mockups)
backstory
Karlatornet, the tallest building in the Nordics, is a landmark of Gothenburg and part of a visitor experience expected to attract around 400 000 tourists annually.
case
This case aims to create a clear and visually appealing symbol or illustration. The design should be flexible, scalable and work across both print and digital platforms, including souvenirs and merchandise, marketing materials and social media.
I created two illustrations with a minimalist and abstract visual style, designed to work across a wide range of products and contexts – from interior design and fashion to lifestyle branding.
team and tools
Johanna Lansenfeldt
Tools: Illustrator, Canva, After effects and AI (mockups)
backstory
Karlatornet, the tallest building in the Nordics, is a landmark of Gothenburg and part of a visitor experience expected to attract around 400 000 tourists annually.
case
This case aims to create a clear and visually appealing symbol or illustration. The design should be flexible, scalable and work across both print and digital platforms, including souvenirs and merchandise, marketing materials and social media.
I created two illustrations with a minimalist and abstract visual style, designed to work across a wide range of products and contexts – from interior design and fashion to lifestyle branding.
team and tools
Johanna Lansenfeldt
Tools: Illustrator, Canva, After effects and AI (mockups)
